ING Informal Investing

Bringing start-ups and Informal Investors together

General information


The Netherlands


Are you considering to invest in ambitious and fast growing start-ups? Or are you an entrepreneur looking for funding for your start-up?

ING Informal Investing aims to be the link between both investors and start-ups. ING offers three channels in which the entrepreneurs and the investors can get to know each other:

1. Online matchmaking: with our platform LIFT [Let’s Invest For Tomorrow] start-ups can introduce their product or service through a short company profile, introduction video, and slide deck. In this way, investors can easily get acquainted with many different start-ups who are looking for funding. If investors are willing to participate in the funding round, they can easily get in touch with the entrepreneurs via our platform.

2. 1-on-1 matching: ING Informal Investing seeks to facilitate the best possible match, based on the investor’s interest area and investment preferences.

3. Meet-ups: local pitch events where several start-ups have the opportunity to presen their ideas to a group of investors.

Our network of Informal Investors are among others successful (ex-)entrepreneurs or top executives who can assist start-ups with capital, but also with knowledge, experience and network. Also, our service is free of charge for start-ups as well as for investors.

Please visit our website for more information or send an email to


Francine Snoek (Informal Investing & Alternatives), David Kraaijeveld (Informal Investing specialist)



Contact information

Investment information

Investment type

Angel investment

Investment size


Investing in

All industries and sectors